Paramount+
Being a spy isn't for anyone. So, to promote the military action series Special Ops: Lioness, we went to Avenida Paulista to find and recruit who is best prepared to join our espionage team. But to prove themselves, the candidates had to face our moral and ethical interrogatory without lying - or we would find out.
Special Ops: Lioness
Being a spy isn't for anyone. So, to promote the military action series Special Ops: Lioness, we went to Avenida Paulista to find and recruit who is best prepared to join our espionage team. But to prove themselves, the candidates had to face our moral and ethical interrogatory without lying - or we would find out.
concept ︎
art direction ︎
AI prompt design ︎
art direction ︎
AI prompt design ︎
EN:
What's your spy level: good, elite, or lioness?
EN:
With you, a mission assigned is a mission completed?
EN:
We're on the lookout for our next spy.But whether it's you or not, that's up to the polygraph.
Come on to your first mission: just tell the truth.
︎ ︎︎︎ ︎︎︎
Sea Shepherd
A simple plastic bag can represent extreme suffering – and even death – for thousands of animals in the oceans. Depicting this unfortunate truth through strong images, Sea Shepherd, one of the biggest and more important NGO focused on the conservation of marine wildlife, decide to launched an awareness campaign.
The main goal was to show as realistically as possible the problems that daily practices using and discarding plastic, which often seem harmless, can cause to lives of those animals.
Going beyond shocking, the ads also invite the public to access Sea Shepherd's website and learn more about how to prevent such scenes from recurring in the oceans with really simple actions.
Media
Metro, The Sun, Daily Mail, 9GAG, LAD Bible,Hypeness, Ads of the World
Torture
A simple plastic bag can represent extreme suffering – and even death – for thousands of animals in the oceans. Depicting this unfortunate truth through strong images, Sea Shepherd, one of the biggest and more important NGO focused on the conservation of marine wildlife, decide to launched an awareness campaign.
The main goal was to show as realistically as possible the problems that daily practices using and discarding plastic, which often seem harmless, can cause to lives of those animals.
Going beyond shocking, the ads also invite the public to access Sea Shepherd's website and learn more about how to prevent such scenes from recurring in the oceans with really simple actions.
Media
Metro, The Sun, Daily Mail, 9GAG, LAD Bible,Hypeness, Ads of the World
concept ︎
art direction ︎
El Ojo de Iberoamerica ︎
gold (Print)
art direction ︎
El Ojo de Iberoamerica ︎
gold (Print)
︎ ︎︎︎ ︎︎︎
︎ ︎︎︎ ︎︎︎
Nike
Vem Nike App
concept ︎
art direction ︎
motion graphics ︎
art direction ︎
motion graphics ︎
As art director for the Nike app launch, I embraced an exciting challenge: crafting a campaign that not only greets but also invites.
"Vem Nike App" ("Come Nike App") was our tailored adaptation of the global campaign "Hello Nike App," designed specifically for the Brazilian audience.
The campaign came to life on social media and Nike's official page, spotlighting the blend of sports and the exclusive style of Nike's pieces.
Our objective was clear: showcase that the Nike App brought together athlete-centric features and Nike products, in one application.
"Vem Nike App" is more than a campaign; it's an invitation to a community that values performance and style. This project was an inspiring journey, showcasing the ability to seamlessly integrate global concepts with local nuances, reinforcing Nike's mission to inspire and innovate.Translation
Localization
"Vem Nike App" ("Come Nike App") was our tailored adaptation of the global campaign "Hello Nike App," designed specifically for the Brazilian audience.
The campaign came to life on social media and Nike's official page, spotlighting the blend of sports and the exclusive style of Nike's pieces.
Our objective was clear: showcase that the Nike App brought together athlete-centric features and Nike products, in one application.
"Vem Nike App" is more than a campaign; it's an invitation to a community that values performance and style. This project was an inspiring journey, showcasing the ability to seamlessly integrate global concepts with local nuances, reinforcing Nike's mission to inspire and innovate.Translation
Localization
︎ ︎︎︎ ︎︎︎
Samsung
Galaxy Creators 2.0
In 2023, Samsung gathered a squad of creators from three countries, experts in producing high-quality content, to teach how to unlock the full potential of your creations with the Galaxy S23 series of smartphones. Our mission was to create a video where they showcased these features, while interacting with each other, all tied together with an original soundtrack created for the campaign. Shot in São Paulo, Mexico City, and Santa Cruz de La Sierra, we showed what a day in the life of a creator on the move in these cities looks like.
concept ︎
art direction ︎
art direction ︎
