creative art director
These represent a selection of projects I was involved in as a creative art director.
I hope you enjoy them.
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Special Ops: Lioness
Being a spy isn't for anyone. So, to promote the military action series Special Ops: Lioness, we went to Avenida Paulista to find and recruit who is best prepared to join our espionage team. But to prove themselves, the candidates had to face our moral and ethical interrogatory without lying - or we would find out.
EN: What's your spy level: good, elite, or lioness?
EN: With you, a mission assigned is a mission completed?
EN: We're on the lookout for our next spy.But whether it's you or not, that's up to the polygraph.
Come on to your first mission: just tell the truth.
Torture
A simple plastic bag can represent extreme suffering – and even death – for thousands of animals in the oceans. Depicting this unfortunate truth through strong images, Sea Shepherd, one of the biggest and more important NGO focused on the conservation of marine wildlife, decide to launched an awareness campaign.
The main goal was to show as realistically as possible the problems that daily practices using and discarding plastic, which often seem harmless, can cause to lives of those animals.
Going beyond shocking, the ads also invite the public to access Sea Shepherd's website and learn more about how to prevent such scenes from recurring in the oceans with really simple actions.
El Ojo de Iberoamerica
GOLD
Media
Metro, The Sun, Daily Mail, 9GAG, LAD Bible, Hypeness, Ads of the World
