︎ Alcatel Mobile
The Phone Rang
concept ︎
art direction ︎
El Ojo de Iberoamerica ︎︎︎
gold (PR), silve (Brand Activation), bronz (Digital)
art direction ︎
El Ojo de Iberoamerica ︎︎︎
gold (PR), silve (Brand Activation), bronz (Digital)
Alcatel is a mobile company that wanted to announce its partnership with Corinthians, one of the most popular soccer teams in Brazil. Our goal was to cause a spontaneous reaction in the fans at the moment when they first hear the news.
With almost zero time for an elaborate idea, we chose to do something simple, but that could generate buzz for the club and Alcatel on social media. We took advantage of the fact that there would be a press conference that afternoon with midfielder Rodriguinho and we told the news to the Corinthians fans in a different way, that got everybody wondering what was going on.
With almost zero time for an elaborate idea, we chose to do something simple, but that could generate buzz for the club and Alcatel on social media. We took advantage of the fact that there would be a press conference that afternoon with midfielder Rodriguinho and we told the news to the Corinthians fans in a different way, that got everybody wondering what was going on.
<PT-BR> A Alcatel é uma empresa de telefonia móvel que queria anunciar sua parceria com o Corinthians, um dos clubes de futebol mais populares do Brasil. Nosso objetivo era provocar uma reação espontânea dos torcedores no momento em que ouvissem a notícia pela primeira vez.
Com quase nenhum tempo para desenvolver uma ideia elaborada, escolhemos fazer algo simples, mas que pudesse gerar repercussão para o clube e para a Alcatel nas redes sociais. Aproveitamos o fato de que haveria uma coletiva de imprensa naquela tarde com o meio-campista Rodriguinho e contamos a novidade aos torcedores do Corinthians de uma forma diferente, deixando todo mundo se perguntando o que estava acontecendo.
Com quase nenhum tempo para desenvolver uma ideia elaborada, escolhemos fazer algo simples, mas que pudesse gerar repercussão para o clube e para a Alcatel nas redes sociais. Aproveitamos o fato de que haveria uma coletiva de imprensa naquela tarde com o meio-campista Rodriguinho e contamos a novidade aos torcedores do Corinthians de uma forma diferente, deixando todo mundo se perguntando o que estava acontecendo.
Media
ESPN, UOL, Globoesporte, LANCE!
Campaign numbers
+6.5M people impacted on social media
+10k new Facebook fans in 1 day
+165k interactions, comments and suggestions about Corinthian's new reinforcement
Highest engaging organic post in Alcatel's history.
The success was such, that Alcatel's sponsorship got upgraded from the jersey's shoulder, to the back of Corinthians' beloved mantle.
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ESPN, UOL, Globoesporte, LANCE!
Campaign numbers
+10k new Facebook fans in 1 day
+165k interactions, comments and suggestions about Corinthian's new reinforcement
Highest engaging organic post in Alcatel's history.
The success was such, that Alcatel's sponsorship got upgraded from the jersey's shoulder, to the back of Corinthians' beloved mantle.
