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Nike
Vem Nike App
concept ︎
art direction ︎
motion graphics ︎
art direction ︎
motion graphics ︎
As art director for the Nike app launch, I embraced an exciting challenge: crafting a campaign that not only greets but also invites.
"Vem Nike App" ("Come Nike App") was our tailored adaptation of the global campaign "Hello Nike App," designed specifically for the Brazilian audience.
The campaign came to life on social media and Nike's official page, spotlighting the blend of sports and the exclusive style of Nike's pieces.
Our objective was clear: showcase that the Nike App brought together athlete-centric features and Nike products, in one application.
"Vem Nike App" is more than a campaign; it's an invitation to a community that values performance and style. This project was an inspiring journey, showcasing the ability to seamlessly integrate global concepts with local nuances, reinforcing Nike's mission to inspire and innovate.Translation
Localization
"Vem Nike App" ("Come Nike App") was our tailored adaptation of the global campaign "Hello Nike App," designed specifically for the Brazilian audience.
The campaign came to life on social media and Nike's official page, spotlighting the blend of sports and the exclusive style of Nike's pieces.
Our objective was clear: showcase that the Nike App brought together athlete-centric features and Nike products, in one application.
"Vem Nike App" is more than a campaign; it's an invitation to a community that values performance and style. This project was an inspiring journey, showcasing the ability to seamlessly integrate global concepts with local nuances, reinforcing Nike's mission to inspire and innovate.Translation
Localization
