Danone YoPR0
24h Gym
concept ︎
art direction ︎
art direction ︎
On april 2020, almost 34,000 gyms across Brazil
shut doors due to Covid-19 pandemic, wich led to 1M fitness professionals losing their jobs.
YoPRO is a sport high performance yogurt, a partner not only for workout lovers, but also for personal trainers.
So what we could do in a complex scenario like this one?
While gyms all over the country were shutting doors and personal trainers were being laid off, YoPRO lauched its very first online gym, that works 24/7 on YouTube and hired more than 600 personal trainers to create hundreds of video classes, specially designed for the most popular training modalities, all available on YoPRO's 24h Gym channel on YouTube.
YoPRO is a sport high performance yogurt, a partner not only for workout lovers, but also for personal trainers.
So what we could do in a complex scenario like this one?
While gyms all over the country were shutting doors and personal trainers were being laid off, YoPRO lauched its very first online gym, that works 24/7 on YouTube and hired more than 600 personal trainers to create hundreds of video classes, specially designed for the most popular training modalities, all available on YoPRO's 24h Gym channel on YouTube.
Campaign numbers
+ 600 personal trainers hired
during the Covid-19 pandemic
+ 650 videoclasses
+30K hours watched
+5M views on the chanel
+20K subscribers on the chanel
A new plataform for the brand